T-Shirt Blog

Tuesday, 30 December 2014 17:39

Thinking of Wholesale T-Shirt Printing?

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     So you want to make money selling t-shirts? Cool! Screen printing can be a fun business. It's also a BUSINESS! So with that comes all the things that aren't fun about running one. What most printers realize at a certain point in their growth is that there is so much administration work that it takes time away from the press running. So concessions have to be made. Where will they (or YOU) spend their time and how can it be fun and profitable at the end of the day?
     As a running theme in my own life, I like to say find a balance. Now some shops are built for large markets and their presses are running non-stop. Accounting, customer service, marketing, art department and sales all have their own employees. So these shops must not stop the presses in order to keep the machine from collapsing.
     Most screen printers though do a little of everything. Unfortunately that means too many balls in the air and something will get dropped. So finding a balance for your screen printing business may benefit from outsourcing a little. I remember being hands on the entire job through the entire process and there's something rewarding about that, but successful shops grow to a point where one person cannot do everything. In order to avoid becoming a "too big to fail" company, where the fun seems to be sucked out of it and you can keep your hands on some jobs beginning to end, think of finding a wholesale printing company.
     Here's a quick plug, Logo My Stuff is also a wholesale screen printer. PinkWe have been printing for other companies since our roots in the early nineties. Back then, we began by printing for sporting goods companies that didn't have their own shops. Slowly we added brokers that just simply sold and didn't print at all. Over the years though, our reputation grew and gave comfort to other printers that we would print for them for whatever reason, while being honest and ethical in the process. We saw this opportunity as an avenue for us to fill in the gaps and build relationships in the printing community.
     Most businesses have one of two philosophies. Either the "Us against them" or the "we all in it together" attitudes. We are of the latter way of thinking. If businesses surround themselves with connections in the industry that operate the same way, it really doesn't make that much difference where the print jobs come from or go to. Those t-shirt companies keep getting a steady portion of the pie. Having this a the mentality of your print shop will help you slowly grow and no be continually gambling on getting big jobs and feeling like you have to be cut throat on your prices.
Maybe you want to find a good wholesale connection (HEY LOOK OVER HERE!!) or you want to print as a wholesaler yourself, either way is a great idea. Leave comments below and we surely will be happy to help.
     If you are wanting to become a contract screen printer, there are a few things that become different. Accounting and taxes have their nuisances. Different shops have different print philosophies as far as inks, mesh counts and feel, so you need to have good communication on those things. Also, consider how the relationship will be when it comes to your marketing. If you are printing for another shop that's close to you, be honest and open with them about how much you market to particular niches. If the shop really has a client base of Boy Scout troops, they would probably want to know that you have someone targeting those same groups. At the end of the day, if both sides are comfortable and sincere with each other, the relationship will only flourish. Then, both t-shirt companies can still have fun!

Read 6728 times Last modified on Tuesday, 30 December 2014 18:38
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