T-Shirt Blog

Tuesday, 31 December 2013 16:19

A T-Shirt Printers New Years Resolution

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Wow!  It's January first and that means New Years Resolutions!  I mean, it's one thing to say "I'm going to start working out" then find yourself eating a bowl of lucky charms, but it's quite another when you want to apply it to business practice.  One lesson (that's a hard one learn) that keeps coming back up in the screen printing industry is that we can be people pleasers to a fault.  The customer is always right is a popular way of thinking in the business world, but in service and custom industries, often the customer needs consulting and to be led.  It's here that we can find ourselves taking the long way around and creating more work than need be.  Learning to keep things simple is the key to success and happiness in this market.
     Printing t-shirts is meant to be fun.  There, I said it!  It is.   The problem is, in business the fun becomes a mundane march to billing and recieving, billing and receiving....but, hidden in there is still the reason why we became t-shirt printers in the first place and we need to get back to that as an industry.  A screen printer that's keeping it simple and having fun will keep customers happy and the market thriving.  
     So,  how to we keep it simple?  I say, start with clean, simple designs!  I'm definitely NOT saying leave behind the high end work and don't offer it to your customers, but to show the the effective message a simple design can deliver by bringing up a few mega national name brands that do the same.  
     Now, for us printers.....get back to the basics.  Go back and learn printing from the ground up, don't just assume that because you've been doing it for ten years that you know exactly what to do in any given situation.  Humble yourself.  That's our t-shirt printers new years resolution.  Be humble, be simple.......and be awesome!

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